Airline Promo Code

With the decline of long haul bus and train ticket sales the industry left to pick up the lion’s share of the market is the airline industry. With more and more airlines entering the industry during the past decade, there has been a boom time for travel agents who have been able to make great commissions booking tickets for their customers with the most competitive airlines, however with the recession kicking in airlines have decided to take back the power from travel agents and ensure that prospective buyers are able to get the best airline deals on their own website by using promotional codes. One of the first airlines to bring in the code system was American Airlines with the introduction of American airline promotion codes. The more you look at the way airlines have introduced these codes the easier it is to see that they have been used as a systematic way of nullifying the role of travel agents and therefore increasing profits.

In the past before the proliferation of the Internet, travel agents were useful to consumers as they had immediate access to the airfares of all the major airlines. The service they offered was providing the consumer with all the information necessary to ensure they were booking the cheapest flight nowadays there are websites that will provide the exact same service to the consumer without charging a commission to the airline’s. Now that the information is back in the consumer’s hands the airlines have figured out how to exploit this by making sure consumers remain loyal to the airline. If you are a frequent flyer with American Airlines for instance they will offer to send you out promotion codes via e-mail, if the consumer decides to use these promotion codes for American Airlines when booking a flight that will almost certainly ensure that they get the cheapest flight available at that time period. Having your customers constantly return each time they need a flight tends to build up brand loyalty and eventually consumers will find that they are travelling with only one airline, for the airlines this mission accomplished as they now have a customer for life.

Although this enforcement of brand loyalty through the use of promotion codes may seem like a bad thing, the truth is that both for consumers and the airlines themselves removing the travel agents from the ticket booking process eliminates the middleman thus allowing the lower ticket prices for the consumer as well is more profit for the airlines.

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